Perhaps (hopefully) you’ve started doing some Orange Beach Al real estate advertising to potentially drive sellers to see if they would like to sell their house. As I’ve mentioned before, this really is 1 of the best ways to get real-estate investment deals that nobody else understands about. And what is amazing about that? I’m glad you asked. Without much competition you might be substantially more likely to be able to buy the house at an amount that makes sense to you personally for an investment. Looks logical.

If you have only started doing some of this ‘we purchase houses’ kind promotion or are considering doing it, you might find yourself up against a demanding scenario most new investors find themselves in. It Is a terrible and lonely location. You’ll likely find yourself there.

Do Not Run Out of Gas

The area I am speaking about is on a lengthy stretch of road that doesn’t seem to have an ending in sight. So many people have told you there’s a fantastic, paradise-like destination called financial freedom down that road but you merely can not see it yet. You haven’t gotten down the road far enough. Your problem turns bigger and bigger the more you are on the drive as you view your gass guage slowly going down. You’re afraid of running out of gasoline before you even catch a glimpse of your destination.

You do not need to begin sinking a ton of cash (gasoline) into becoming to this place that seems so far away, especially if you are not seeing a returns yet. That is where a lot of people decide to proceed and turn around and head back to where they were in life.

It can be very troublesome when you don’t have much money to start marketing and hardly get any calls or leads. You’ve got to push through that and simply let it be a means for you to concentrate on what works for you and remove what does not. Do Not give up. Try new things. Market to distinct people. Change your message. Don’t merely do a couple matters and give up because they did not ‘seem’ to work.

Think of is this way go to a place where you’re not 100 percent whether you need to spend another hundred dollars on an advertisement in the paper or whatever other sorts of driven seller marketing you happen to be doing, you might want to hang on a second and analyze what you do and what results you are getting. You are going to have some trial and error. Make sure you are doing the trial part and not only the error part!

Here are 5 things to have a look at if you do not think your marketing is working as well as you feel it should.

Beware of not using a big enough ‘test’ size. Actually I believe you should send out at least 250-500 letters before trying to determine if it operated. Many times it actually is about WHO you’re sending them to (see below).

Here are a few super rough ideas of how many pieces should go out to get a good notion of whether it’s working or not:

Driving For Dollars Letters

Hunting for dollars, letters necessitate less as opposed to absentee owner list letters because they’re more targeted (if you’re actually merely writing down the addresses to the houses which can be likely unoccupied and in bad shape). Same thing for code compliance letters.

2. Not exhibited long enough

This one goes for things like bandit signs that could come down too rapidly (within a day of setting them outside). You happen to be doing pretty good, if the signs stay up for 5 days or more.

This also pertains to having advertisements in the paper. Look at the paper every week and see if your eye is being caught by someone else’s ad and is standing out more than your ad. Look at leading papers in other areas of the state. Who has the best ads?

Many times it takes someone seeing your advertising several times (most people say 7 times) before they will take actions and call you.

3. Not reaching the right audience

This can be the one that I believe is likely most important.

Many times your message does not matter as much as who you’re getting your message in front of.

ACTUALLY LET THAT SOAK IN. READ IT AGAIN.

Driven sellers will feel that you’re a lifesaver. They NEED you at that certain point in their life and only have to KNOW about you. You’ve got to get your message before them. They are out there…everywhere. There are usually ways to locate individuals which are more driven.

Some examples of not reaching the right audiece are: placing signs in the incorrect places (upper crust places), going after your audences in wrong areas, mailing letters out to the people who do not quailfy also known as (people who can not afford or are unintrested).

4. Not using the correct message

This one I do not believe issues as much but could be a problem. I Have seen some terrible advertising before. 🙂

Some individuals do not have others look at their copy or advertisements before committing to use them. Occasionally the message is so cloudy that people stop reading after 2 seconds of looking at it.

MAKE YOUR MESSAGE STAND OUT AND QUITE CLEAR AND VERY TO THE STAGE!

5. Lacking faith and continuity

Don’t stress. It gets simpler. Actually, it gets much easier after you’ve found a deal and are seeking another one. This is only because it is substantially simpler to have BELIEFS. Lots of people fight with having beliefs when they haven’t ever received a call from a motivated seller that’s begging for them to get their house off their hands. You need to have beliefs and use that beliefs to keep up head upward and smiling knowing that IT WILL HAPPEN FOR YOU. I simply can’t promise you how soon. You can increase your odds by doing increasingly more advertising.

Have fun with it also. I found it enjoyable in an attempt to come up with new means of locating motivated sellers. Who wants Luminosity?

Do Not Give Up So Soon

A lot of people have super high expectations when they start a marketing campaign. I did. I though my phone would be rining off the hook 24/7., when I put out that first batch of 25 bandit signs It did not happen. I think I got 1 or 2 calls and they were probably from contractors searching for work.

Recognize that it doesn’t take a million calls, just a handful and hopefully at least 1 that can turn into a deal before you run out of gasoline.